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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson and Klaus G. Grunert

By: Contributor(s): Material type: TextTextPublication details: Boston ; London : McGraw-Hill, [2010]Edition: International edDescription: xviii, 526 p. : ill., figs., tabs. ; 27 cmISBN:
  • 9780071267816
  • 9780071267816
Subject(s):
Partial contents:
Section 1: A perspective on consumer behavior -- Section 2: Affect and cognition and marketing strategy -- Section 3: Behavior and marketing strategy -- Section 4: The environment and marketing strategy -- Section 5: Consumer analysis and marketing strategy
Summary: 'Consumer Behavior' provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8342 PET (Browse shelf(Opens below)) Available G115046

Includes bibliographical references and index

Section 1: A perspective on consumer behavior -- Section 2: Affect and cognition and marketing strategy -- Section 3: Behavior and marketing strategy -- Section 4: The environment and marketing strategy -- Section 5: Consumer analysis and marketing strategy

'Consumer Behavior' provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies.

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