Consumer behavior & marketing strategy / (Record no. 92889)

MARC details
000 -LEADER
fixed length control field 01556cam a2200337 a 4500
001 - CONTROL NUMBER
control field 40981124
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221124085944.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010307s2010 enk 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071267816
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071267816
Terms of availability £44.99
Qualifying information paperback
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul
9 (RLIN) 22029
245 10 - TITLE STATEMENT
Title Consumer behavior & marketing strategy /
Statement of responsibility, etc. J. Paul Peter, Jerry C. Olson and Klaus G. Grunert
250 ## - EDITION STATEMENT
Edition statement International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston ;
-- London :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. [2010]
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 526 p. :
Other physical details ill., figs., tabs. ;
Dimensions 27 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Section 1: A perspective on consumer behavior -- Section 2: Affect and cognition and marketing strategy -- Section 3: Behavior and marketing strategy -- Section 4: The environment and marketing strategy -- Section 5: Consumer analysis and marketing strategy
520 8# - SUMMARY, ETC.
Summary, etc. 'Consumer Behavior' provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 9572
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision Europe
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
9 (RLIN) 14899
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market research
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Psychology
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grunert, Klaus G
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
Fuller form of name (Jerry Corrie),
Dates associated with a name 1944-
9 (RLIN) 32406
740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Consumer behaviour and marketing strategy
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11429331
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 060329
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 26/08/2010 52.55 13 1 658.8342 PET G115046 16/12/2021 52.55 05/04/2017 General