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Crafting and executing strategy : text and readings / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble

By: Contributor(s): Material type: TextTextPublication details: Boston ; London : McGraw-Hill Irwin, [2004]Edition: 14th edDescription: 592, [ca.33] p. : ill. ; 26 cmISBN:
  • 9780071112048
  • 9780071112048
Subject(s): Summary: Thompson/Strickland have always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. Thompson's coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Donation 658.4012 THO (Browse shelf(Opens below)) Available G110393

Previous ed.: 2003

Includes bibliographical references and indexes

Thompson/Strickland have always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. Thompson's coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy

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