Crafting and executing strategy : text and readings /

Thompson, Arthur A., 1940-

Crafting and executing strategy : text and readings / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble - 14th ed. - Boston ; London : McGraw-Hill Irwin, [2004] - 592, [ca.33] p. : ill. ; 26 cm

Previous ed.: 2003

Includes bibliographical references and indexes

Thompson/Strickland have always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. Thompson's coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy

9780071112048 9780071112048 £37.99


Strategic planning
Business planning
Business and Management.
Business & Management
Business strategy