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Crafting and executing strategy : text and readings / Arthur A. Thompson Jr., A.J. Strickland III, John E. Gamble

By: Contributor(s): Material type: TextTextPublication details: Boston ; London : McGraw Hill Irwin, [2010]Edition: 17th edDescription: xlv, 563 p. : figs., tabs. ; 26 cmISBN:
  • 9780070183391
  • 9780070183391
Subject(s):
Partial contents:
Part 1: Section A: Introduction and overview -- Section B: Core concepts and analytical tools -- Section C: Crafting a strategy -- Section D: Executing the strategy -- Part 2: Readings
Summary: Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.
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Includes bibliographical references and index

Part 1: Section A: Introduction and overview -- Section B: Core concepts and analytical tools -- Section C: Crafting a strategy -- Section D: Executing the strategy -- Part 2: Readings

Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.

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