Crafting and executing strategy : text and readings /

Thompson, Arthur A., 1940-

Crafting and executing strategy : text and readings / Arthur A. Thompson Jr., A.J. Strickland III, John E. Gamble - 17th ed. - Boston ; London : McGraw Hill Irwin, [2010] - xlv, 563 p. : figs., tabs. ; 26 cm

Includes bibliographical references and index

Part 1: Section A: Introduction and overview -- Section B: Core concepts and analytical tools -- Section C: Crafting a strategy -- Section D: Executing the strategy -- Part 2: Readings

Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.

9780070183391 9780070183391 £45.99


Strategic planning
Business planning--Case studies
Business planning.
Strategic planning--United States--Case studies
Business planning--United States--Case studies
Business and Management.
Business strategy