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Principles and practice of marketing / David Jobber

By: Material type: TextTextPublication details: Maidenhead : McGraw-Hill Education, [2007]Edition: 5th edDescription: xxxi, 1022 p. : ill. ; 27 cm + 1 computer optical disc (4 3/4 in.)ISBN:
  • 9780077114152
  • 9780077114152
Subject(s): Summary: Includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8 JOB (Browse shelf(Opens below)) Available G110916

Previous ed.: 2003

Includes bibliographical references and index

Includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice

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