Principles and practice of marketing / (Record no. 86380)

MARC details
000 -LEADER
fixed length control field 01110pam a2200265 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060721s2007 enkac b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077114152
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077114152
Terms of availability £40.99
Qualifying information paperback
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jobber, David,
Dates associated with a name 1947-
245 10 - TITLE STATEMENT
Title Principles and practice of marketing /
Statement of responsibility, etc. David Jobber
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Maidenhead :
Name of publisher, distributor, etc. McGraw-Hill Education,
Date of publication, distribution, etc. [2007]
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 1022 p. :
Other physical details ill. ;
Dimensions 27 cm +
Accompanying material 1 computer optical disc (4 3/4 in.)
500 ## - GENERAL NOTE
General note Previous ed.: 2003
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
520 ## - SUMMARY, ETC.
Summary, etc. Includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 9572
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Europe
Form subdivision Case studies
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11354616
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 090608
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 08/06/2009 48.50 16 17 658.8 JOB G110916 20/02/2018 09/02/2018 48.50 05/04/2017 General