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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

By: Contributor(s): Material type: TextTextPublication details: [New Jersey] : Pearson Prentice Hall, [2007]Edition: 6th edDescription: xx, 648 p. : ill., figs., tabs. ; 28 cmISBN:
  • 9780132056762
  • 9780132056762
Subject(s):
Partial contents:
Part 1: Understanding service markets, products, and customers -- Part 2: Building the service model -- Part 3: Managing the customer interface -- Part 4: Implementing profitable service strategies
Summary: This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available G107283
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available G104288
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available G104291

Includes bibliographical references and index

Part 1: Understanding service markets, products, and customers -- Part 2: Building the service model -- Part 3: Managing the customer interface -- Part 4: Implementing profitable service strategies

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

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