Services marketing : (Record no. 82019)

MARC details
000 -LEADER
fixed length control field 01340nam a2200301 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221124094635.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080226s2007 nju 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132056762
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132056762
Terms of availability £34.99
Qualifying information paperback
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Locklock, Christopher H.
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title people, technology, strategy /
Statement of responsibility, etc. Christopher Lovelock, Jochen Wirtz
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [New Jersey] :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. [2007]
300 ## - PHYSICAL DESCRIPTION
Extent xx, 648 p. :
Other physical details ill., figs., tabs. ;
Dimensions 28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1: Understanding service markets, products, and customers -- Part 2: Building the service model -- Part 3: Managing the customer interface -- Part 4: Implementing profitable service strategies
520 8# - SUMMARY, ETC.
Summary, etc. This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Professions
General subdivision Marketing
9 (RLIN) 11629
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing
9 (RLIN) 14910
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services
Source of heading or term thema
9 (RLIN) 5606
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
9 (RLIN) 49702
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
9 (RLIN) 46744
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11302574
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 7
Cataloger's initials, CIN (RLIN) 080417
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date last checked out
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Check catalogue for eBook edition ATU Dublin Road ATU Dublin Road General Shelves 17/04/2008 65.63 5 9 658.8 LOV G104288 05/04/2017 65.63 05/04/2017 General  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Check catalogue for eBook edition ATU Dublin Road ATU Dublin Road General Shelves 17/04/2008 65.63 13 8 658.8 LOV G104291 05/04/2017 65.63 05/04/2017 General  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Check catalogue for eBook edition ATU Dublin Road ATU Dublin Road General Shelves 18/04/2008 66.39 13 10 658.8 LOV G107283 19/01/2018 66.39 05/04/2017 General 12/12/2017