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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk

By: Contributor(s): Material type: TextTextPublication details: Upper Saddler River, NJ : Pearson/Prentice Hall, [2007]Edition: 9th edDescription: xix, 561 p. : ill., figs., tabs. ; 27 cmISBN:
  • 9780131869608
  • 9780131869608
Subject(s):
Partial contents:
Part 1: Introduction -- Part 2: The consumer as an individual -- Part 3: Consumers in their social and cultural settings -- Part 4: The consumer's decision-making process
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8342 SCH (Browse shelf(Opens below)) Available J133628

Previous ed.: 2004

Includes bibliographical references and index

Part 1: Introduction -- Part 2: The consumer as an individual -- Part 3: Consumers in their social and cultural settings -- Part 4: The consumer's decision-making process

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