Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 9th ed. - Upper Saddler River, NJ : Pearson/Prentice Hall, [2007] - xix, 561 p. : ill., figs., tabs. ; 27 cm

Previous ed.: 2004

Includes bibliographical references and index

Part 1: Introduction -- Part 2: The consumer as an individual -- Part 3: Consumers in their social and cultural settings -- Part 4: The consumer's decision-making process

9780131869608 9780131869608 No price

9900024486


Consumer behavior
Motivation research (Marketing)
Sales & marketing
Customer services
Market research