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Business and marketing for engineers and scientists / Tony Curtis

By: Material type: TextTextPublication details: London : McGraw Hill, c1994Description: xi,351p : ill ; 25cmISBN:
  • 9780077078683 pbk
  • 9780077078683 pbk
Subject(s): DDC classification:
  • 658.002462
Summary: The central contention of this text is that the engineer or scientist requires management skills in order to be successful. This book is designed for the undergraduate and professional engineer or scientist who wishes to have an understanding of modern business concepts and practice.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.002462 CUR (Browse shelf(Opens below)) Available 041551

Includes bibliographies and index.

The central contention of this text is that the engineer or scientist requires management skills in order to be successful. This book is designed for the undergraduate and professional engineer or scientist who wishes to have an understanding of modern business concepts and practice.

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