Business and marketing for engineers and scientists /

Curtis, Tony

Business and marketing for engineers and scientists / Tony Curtis - London : McGraw Hill, c1994 - xi,351p : ill ; 25cm

Includes bibliographies and index.

The central contention of this text is that the engineer or scientist requires management skills in order to be successful. This book is designed for the undergraduate and professional engineer or scientist who wishes to have an understanding of modern business concepts and practice.

9780077078683 pbk 9780077078683 pbk £16.95


Industrial management
Production management
Marketing--Management
Industrial management--Case studies
Sales & marketing

658.002462