Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan

By:

Lal, Rajiv

Contributor(s):

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, [2004]Edition: 1st edDescription: xiii, 812 p. : ill. ; 26 cmISBN:

0072967625
9780072967623 (alk. paper)

Subject(s):

Partial contents:

Creating value -- Choosing customers -- Communicating value -- Going to market -- Capturing value -- Managing customers for profits -- Sustaining value

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.8 LAL (Browse shelf(Opens below))	Available		J128598

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Includes bibliographical references and index

Creating value -- Choosing customers -- Communicating value -- Going to market -- Capturing value -- Managing customers for profits -- Sustaining value

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