Marketing management : (Record no. 64733)

MARC details
000 -LEADER
fixed length control field 01042cam a2200277 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041018s2004 mau 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072967625
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780072967623 (alk. paper)
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lal, Rajiv
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title text and cases /
Statement of responsibility, etc. Rajiv Lal, John A. Quelch, V. Kasturi Rangan
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. [2004]
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 812 p. :
Other physical details ill. ;
Dimensions 26 cm
490 #0 - SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Creating value -- Choosing customers -- Communicating value -- Going to market -- Capturing value -- Managing customers for profits -- Sustaining value
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 9574
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Case studies
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Quelch, John A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rangan, V. Kasturi
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11086968
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 050120
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 20/01/2005 69.05 5 2 658.8 LAL J128598 05/04/2017 69.05 05/04/2017 General