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International marketing / Philip R. Cateora, John L. Graham

By: Contributor(s): Material type: TextTextPublication details: Boston ; London : McGraw-Hill Irwin, [2005]Edition: 12th edDescription: xxxiii, 697 p. : ill. figs., tabs. ; 1 computer laser optical disk (4 3/4 in.)ISBN:
  • 0071111026
  • 0072833718
Subject(s):
Partial contents:
Part 1: Overview -- Part 2: The cultural environment of global markets -- Part 3: Assessing global market opportunities -- Part 4: Developing global marketing strategies -- Part 5:Implementing global marketing strategies
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.84 CAT (Browse shelf(Opens below)) Available J128753
General General ATU Dublin Road General Shelves 658.84 CAT (Browse shelf(Opens below)) Available J128754
General General ATU Dublin Road General Shelves Accompanying Media Missing 658.84 CAT (Browse shelf(Opens below)) Available J127886
General General ATU Dublin Road General Shelves 658.84 CAT (Browse shelf(Opens below)) Available J127885

Previous ed.: 2002

"International Edition"

Includes bibliographical references and index

Part 1: Overview -- Part 2: The cultural environment of global markets -- Part 3: Assessing global market opportunities -- Part 4: Developing global marketing strategies -- Part 5:Implementing global marketing strategies

Accompanying CD-ROM

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