International marketing / (Record no. 64363)

MARC details
000 -LEADER
fixed length control field 01146nam a2200277 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040917s2005 enk 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071111026
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072833718
Qualifying information paperback
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
9 (RLIN) 21584
245 10 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc. Philip R. Cateora, John L. Graham
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston ;
-- London :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. [2005]
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 697 p. :
Other physical details ill. figs., tabs. ;
2 8 cm +
Accompanying material 1 computer laser optical disk (4 3/4 in.)
500 ## - GENERAL NOTE
General note Previous ed.: 2002
500 ## - GENERAL NOTE
General note "International Edition"
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1: Overview -- Part 2: The cultural environment of global markets -- Part 3: Assessing global market opportunities -- Part 4: Developing global marketing strategies -- Part 5:Implementing global marketing strategies
525 ## - SUPPLEMENT NOTE
Supplement note Accompanying CD-ROM
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
9 (RLIN) 6702
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises
9 (RLIN) 8474
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11081673
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 041005
First Date, FD (RLIN) -
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Accompanying Media Missing ATU Dublin Road ATU Dublin Road General Shelves 06/10/2004 39.46 20 4 658.84 CAT J127886 05/04/2017 39.46 05/04/2017 General
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan   ATU Dublin Road ATU Dublin Road General Shelves 06/10/2004 39.46 26 13 658.84 CAT J127885 05/04/2017 39.46 05/04/2017 General
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan   ATU Dublin Road ATU Dublin Road General Shelves 16/02/2005 55.06 18 14 658.84 CAT J128753 05/04/2017 55.06 05/04/2017 General
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan   ATU Dublin Road ATU Dublin Road General Shelves 16/02/2005 55.06 19 8 658.84 CAT J128754 05/04/2017 55.06 05/04/2017 General