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Retail marketing / Ogenyi Omar

By: Material type: TextTextPublication details: London : Financial Times Management, [1999]Description: xv, 448 p. : ill. ; 25 cmISBN:
  • 9780273638599
  • 9780273638599
Subject(s): Summary: This text provides a comprehensive introduction to retail marketing covering a wide range of types of retail organisation. It has a coherent structure, looking first at the nature of retail marketing, then at the environment, at consumer behaviour, segmentation and positioning and at the retail marketing mix. The book ends with chapters on retail marketing planning and control and a specific chapter on international retail marketing
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.87 OMA (Browse shelf(Opens below)) Available J127845

Includes index

This text provides a comprehensive introduction to retail marketing covering a wide range of types of retail organisation. It has a coherent structure, looking first at the nature of retail marketing, then at the environment, at consumer behaviour, segmentation and positioning and at the retail marketing mix. The book ends with chapters on retail marketing planning and control and a specific chapter on international retail marketing

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