Retail marketing /

Omar, Ogenyi

Retail marketing / Ogenyi Omar - London : Financial Times Management, [1999] - xv, 448 p. : ill. ; 25 cm

Includes index

This text provides a comprehensive introduction to retail marketing covering a wide range of types of retail organisation. It has a coherent structure, looking first at the nature of retail marketing, then at the environment, at consumer behaviour, segmentation and positioning and at the retail marketing mix. The book ends with chapters on retail marketing planning and control and a specific chapter on international retail marketing

9780273638599 9780273638599 £40.99


Marketing
Retail trade
Business and Management.
Sales & marketing
Retail & wholesale industries