Kellogg on marketing / Dawn Iacobucci, editor

Contributor(s):

Material type: Text

TextPublication details: New York ; Chichester : Wiley, [2001]Description: xx, 427 p. : figs., tabs. ; 24 cmISBN:

9780471353997 .
9780471353997 .

Subject(s):

Summary: From the world's leading institution for studying marketing strategy, this book offers readers up-to-the-minute marketing thinking from multiple perspectives, written by specialists.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.8 KEL (Browse shelf(Opens below))	Available		J127978

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Previous	658.8 KAS Services marketing management : a strategic perspective.	658.8 KAS Beyond traditional marketing : innovations in marketing practice/	658.8 KEL Marketing in practice, 2002-2003 /	658.8 KEL Kellogg on marketing /	658.8 KIN Principles of marketing /	658.8 KIN Principles of marketing /	658.8 KIN Principles of marketing /	Next

Includes bibliographical references and index

From the world's leading institution for studying marketing strategy, this book offers readers up-to-the-minute marketing thinking from multiple perspectives, written by specialists.

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