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Kellogg on marketing / Dawn Iacobucci, editor - New York ; Chichester : Wiley, [2001] - xx, 427 p. : figs., tabs. ; 24 cm

Includes bibliographical references and index

From the world's leading institution for studying marketing strategy, this book offers readers up-to-the-minute marketing thinking from multiple perspectives, written by specialists.

ISBN: 9780471353997 . 9780471353997 . £19.50

Subjects--Topical Terms:
Marketing
Business and Management.
Business & Management
Sales & marketing management