Advertising promotion : supplemental aspects of integrated marketing communications /

Shimp, Terence A.

Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp - 5th ed. - Fort Worth, Tex. ; London : Dryden, c2000 - xxix, 674 p. : col. ill.. ; 29 cm - The Dryden Press series in marketing .

Integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever



0030211131 9780030211133


Direct marketing.
Sales promotion
Communication in marketing
Advertising
Business & Management
Business communication & presentation
Advertising