Amazon cover image
Image from Amazon.com

A framework for marketing management / Philip Kotler, Kevin Lane Keller

By: Material type: TextTextPublication details: [Upper Saddle River] : Prentice Hall, [2007]Edition: 3rd edDescription: xxii, 360 p. : figs. ; 24 cmISBN:
  • 9780131452589
  • 9780131452589
Subject(s):
Partial contents:
Part 1: Understanding marketing management -- Part 2: Connecting with customers -- Part 3: Building strong brands -- Part 4: Shaping the market offerings -- Part 5: Delivering value -- Part 6: Communicating value -- Part 7: Creating successful long-term growth
Summary: The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available J134767
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available J134765
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available J138561
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available J138562

Includes bibliographical references and index

Part 1: Understanding marketing management -- Part 2: Connecting with customers -- Part 3: Building strong brands -- Part 4: Shaping the market offerings -- Part 5: Delivering value -- Part 6: Communicating value -- Part 7: Creating successful long-term growth

The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.

There are no comments on this title.

to post a comment.
Share