A framework for marketing management /

Kotler, Philip

A framework for marketing management / Philip Kotler, Kevin Lane Keller - 3rd ed. - [Upper Saddle River] : Prentice Hall, [2007] - xxii, 360 p. : figs. ; 24 cm

Includes bibliographical references and index

Part 1: Understanding marketing management -- Part 2: Connecting with customers -- Part 3: Building strong brands -- Part 4: Shaping the market offerings -- Part 5: Delivering value -- Part 6: Communicating value -- Part 7: Creating successful long-term growth

The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.

9780131452589 9780131452589 £44.99


Marketing--Management
Business and Management.
Sales & marketing
Sales & marketing management