Principles of service marketing and management / Christopher Lovelock, Lauren Wright

By:

Lovelock, Christopher H

Material type: Text

TextPublication details: [Upper Saddle River] : Pearson Education, [2004]Edition: 2nd/International edDescription: 436 p. : ill., figs. ; 26 cmISBN:

0130968412

Subject(s):

Partial contents:

Understanding services -- The service customer -- Service marketing strategy -- Service delivery issues -- Integrating marketing, operations, and human resources

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.8 LOV (Browse shelf(Opens below))	Available		J126836
General	ATU Dublin Road General Shelves	658.8 LOV (Browse shelf(Opens below))	Available		J126835

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Includes bibliographical references and index

Understanding services -- The service customer -- Service marketing strategy -- Service delivery issues -- Integrating marketing, operations, and human resources

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