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Principles of marketing / Philip Kotler, Gary Armstrong

By: Contributor(s): Material type: TextTextPublication details: [Upper Saddle River ; London] : Pearson/Prentice Hall, [2004]Edition: 10th / International edDescription: xxix, 661, [76] p. : ill. ; 28 cmISBN:
  • 9780131212763
  • 9780131212763
Subject(s):
Partial contents:
Understanding marketing and the marketing process -- Developing marketing opportunities and strategies -- Developing the marketing mix -- Managing marketing
Summary: This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available J121855

Includes bibliographical references and indexes

Understanding marketing and the marketing process -- Developing marketing opportunities and strategies -- Developing the marketing mix -- Managing marketing

This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs

Previous ed.: 2001

Withdrawn 2010

Bib with withdrawn and available items

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