Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong - 10th / International ed. - [Upper Saddle River ; London] : Pearson/Prentice Hall, [2004] - xxix, 661, [76] p. : ill. ; 28 cm

Includes bibliographical references and indexes

Understanding marketing and the marketing process -- Developing marketing opportunities and strategies -- Developing the marketing mix -- Managing marketing

This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs



9780131212763 9780131212763 £37.99


Marketing
Business and Management.
Sales & marketing
Business & Management