Amazon cover image
Image from Amazon.com

Marketing : an introduction / Gary Armstrong, Philip Kotler

By: Contributor(s): Material type: TextTextPublication details: [Upper Saddle River ; London] : Prentice Hall, [2003]Edition: 6th ed./International edDescription: xxvi, 627 p. :bill., figs., tabs. ; 25 cmISBN:
  • 0131202758
Subject(s):
Partial contents:
Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- Marketing in the Internet age -- The marketing environment -- Managing marketing information -- Consumer and business buyer behaviour -- Market segmentation, targeting, and positioning competitive advantage -- Product and services strategy -- New-product development and product life-cycle strategies -- Pricing products: pricing considerations and strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications: advertising, slaes promotion, and public relations -- Integrated marketing communications: personal selling and direct marketing -- The global marketplace -- Marketing and society: social responsibility and marketing ethics
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 ARM (Browse shelf(Opens below)) Available J121424

Includes bibliographical references and index

Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- Marketing in the Internet age -- The marketing environment -- Managing marketing information -- Consumer and business buyer behaviour -- Market segmentation, targeting, and positioning competitive advantage -- Product and services strategy -- New-product development and product life-cycle strategies -- Pricing products: pricing considerations and strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications: advertising, slaes promotion, and public relations -- Integrated marketing communications: personal selling and direct marketing -- The global marketplace -- Marketing and society: social responsibility and marketing ethics

Accompanied by "Mastering marketing" CD-rom

Previous ed.: 1999

Pentium based PC orcompatible processor; at least 32 MB of RAM; Windows 95/2000/ME/NT; Sound blaster or compatible sound card with speakers or headphones; 4X or faster CD-rom drive; Internet connection; QuickTime 4 or higher; Netscape 4.7 or Microsoft Internet; Explorer 4.01sp2 or later versions

There are no comments on this title.

to post a comment.
Share