Marketing : (Record no. 55578)

MARC details
000 -LEADER
fixed length control field 01954nam a22002658a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210924135657.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020323s2003||||xxu 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131202758
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
9 (RLIN) 32239
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Gary Armstrong, Philip Kotler
250 ## - EDITION STATEMENT
Edition statement 6th ed./International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [Upper Saddle River ;
-- London] :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. [2003]
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 627 p. :bill., figs., tabs. ;
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- Marketing in the Internet age -- The marketing environment -- Managing marketing information -- Consumer and business buyer behaviour -- Market segmentation, targeting, and positioning competitive advantage -- Product and services strategy -- New-product development and product life-cycle strategies -- Pricing products: pricing considerations and strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications: advertising, slaes promotion, and public relations -- Integrated marketing communications: personal selling and direct marketing -- The global marketplace -- Marketing and society: social responsibility and marketing ethics
525 ## - SUPPLEMENT NOTE
Supplement note Accompanied by "Mastering marketing" CD-rom
534 ## - ORIGINAL VERSION NOTE
Main entry of original Previous ed.: 1999
538 ## - SYSTEM DETAILS NOTE
System details note Pentium based PC orcompatible processor; at least 32 MB of RAM; Windows 95/2000/ME/NT; Sound blaster or compatible sound card with speakers or headphones; 4X or faster CD-rom drive; Internet connection; QuickTime 4 or higher; Netscape 4.7 or Microsoft Internet; Explorer 4.01sp2 or later versions
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 9572
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 23197
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170302
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10962840
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Source of classification or shelving scheme Dewey Decimal Classification
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 1
Cataloger's initials, CIN (RLIN) 030429
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Check catalogue for eBook edition ATU Dublin Road ATU Dublin Road General Shelves 30/04/2003 57.95 64 40 658.8 ARM J121424 24/01/2018 07/12/2017 57.95 05/04/2017 General