Services marketing : a strategic approach / Karen P. Gonçalves

By:

Gonçalves, Karen P

Material type: Text

TextPublication details: Upper Saddle River : Prentice Hall, [1998]Description: xiii, 225 p. : ill. ; 24 cmISBN:

9780131065277
9780131065277

Subject(s):

Summary: Uncovers and examines how the marketing of services differs from that of products. The text uses numerous cases and examples drawn from a variety of service settings to demonstrate and reinforce discussion of theoretical concepts. Encompasses all of the major concepts basic to the understanding of services marketing

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Holdings
Item type	Current library	Call number	Status	Barcode
General	ATU Dublin Road General Shelves	658.802 GON (Browse shelf(Opens below))	Available	J125499
General	ATU Mayo General Shelves	658.802 (Browse shelf(Opens below))	Available	055348
General	ATU Mayo General Shelves	658.802 (Browse shelf(Opens below))	Available	055349

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Previous	658.802 FLE Marketing management and information technology /	658.802 FUL Sustainable marketing : managerial-ecological issues /	658.802 GIL Strategic marketing planning /	658.802 GON Services marketing : a strategic approach /	658.802 GRA The green marketing manifesto /	658.802 HAN Handbook of services marketing & management /	658.802 HAT The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives /	Next

Includes bibliographical references and index

Uncovers and examines how the marketing of services differs from that of products. The text uses numerous cases and examples drawn from a variety of service settings to demonstrate and reinforce discussion of theoretical concepts. Encompasses all of the major concepts basic to the understanding of services marketing

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