Services marketing /

Zeithaml, Valarie A.

Services marketing / Valarie A. Zeithaml, Mary Jo Bitner. - New York : McGraw Hill, c1996. - xx, 700 p. : ill., maps 25 cm - McGraw-Hill series in marketing .

Includes bibliographical references and index.

9780070782501 (acid-free paper) 0070782504 (m)

95044395


Service industries--Marketing
Customer services
Marketing
Sales & marketing