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New public sector marketing / David Chapman, Theo Cowdell

By: Contributor(s): Material type: TextTextPublication details: London : Financial Times/Pitman, 1998Description: x,390 p. : ill.,map ; 25cmISBN:
  • 9780273623472
  • 9780273623472
Subject(s): DDC classification:
  • 351.0688
Summary: This comprehensive textbook provides a conceptual framework with which to define and understand the specific character and implications of marketing in the public sector. The book uses case-studies and learning aids to help comprehension.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 351.0688 (Browse shelf(Opens below)) Available 072367

Includes index.

This comprehensive textbook provides a conceptual framework with which to define and understand the specific character and implications of marketing in the public sector. The book uses case-studies and learning aids to help comprehension.

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