New public sector marketing /

Chapman, David

New public sector marketing / David Chapman, Theo Cowdell - London : Financial Times/Pitman, 1998 - x,390 p. : ill.,map ; 25cm

Includes index.

This comprehensive textbook provides a conceptual framework with which to define and understand the specific character and implications of marketing in the public sector. The book uses case-studies and learning aids to help comprehension.

9780273623472 9780273623472 £24.99


Government marketing.
Government marketing--Great Britain
Politics and Government.
Central / national / federal government
Non-profitmaking organizations
Sales & marketing management
Civil service & public sector

351.0688