Marketing on the Internet : winning global competitive advantage / Irene McGoey.

By:

McGoey, Irene

Contributor(s):

Gateway

Material type: Text

TextSeries: Irish management briefingsPublication details: Dublin : Oak Tree Press, 1998.Description: vi,98p. ; 30cmISBN:

9781860760952
9781860760952

Subject(s):

DDC classification:

658.84

Summary: This text addresses the implications of electronic commerce and offers a framework for companies to follow in devising a successful Internet strategy. Using Irish case studies, the author highlights the opportunities and pitfalls of using the Internet as a marketing tool.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.84 (Browse shelf(Opens below))	Available		067444

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"Sponsored by Gateway".

Includes bibliographical references.

This text addresses the implications of electronic commerce and offers a framework for companies to follow in devising a successful Internet strategy. Using Irish case studies, the author highlights the opportunities and pitfalls of using the Internet as a marketing tool.

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