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Marketing on the Internet : winning global competitive advantage / Irene McGoey.

By: Contributor(s): Material type: TextTextSeries: Irish management briefingsPublication details: Dublin : Oak Tree Press, 1998.Description: vi,98p. ; 30cmISBN:
  • 9781860760952
  • 9781860760952
Subject(s): DDC classification:
  • 658.84
Summary: This text addresses the implications of electronic commerce and offers a framework for companies to follow in devising a successful Internet strategy. Using Irish case studies, the author highlights the opportunities and pitfalls of using the Internet as a marketing tool.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.84 (Browse shelf(Opens below)) Available 067444

"Sponsored by Gateway".

Includes bibliographical references.

This text addresses the implications of electronic commerce and offers a framework for companies to follow in devising a successful Internet strategy. Using Irish case studies, the author highlights the opportunities and pitfalls of using the Internet as a marketing tool.

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