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Digital Business and e-Commerce Management / Dave Chaffey, Tanya Hemphill, David Edmundson-Bird

By: Contributor(s): Material type: TextTextPublisher: Harlow : Pearson Education ©2019Edition: 7th editionDescription: xxxvii, 640 pages : colour illustrations, charts ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292193335
Subject(s): Summary: The 7th edition by Chaffey, Hemphill, and Edmundson-Bird, is the latest edition of this best-selling book, guaranteed to offer you the knowledge and skills to handle the speed of change faced by organisations in the digital world. This edition brings together the most up-to-date knowledge in academic and practitioner thinking, discussing some of the hottest topics in the field
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.872 CHA (Browse shelf(Opens below)) Available J155795
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.872 CHA (Browse shelf(Opens below)) Available J155796

Includes bibliographical references and index

The 7th edition by Chaffey, Hemphill, and Edmundson-Bird, is the latest edition of this best-selling book, guaranteed to offer you the knowledge and skills to handle the speed of change faced by organisations in the digital world. This edition brings together the most up-to-date knowledge in academic and practitioner thinking, discussing some of the hottest topics in the field

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