Digital Business and e-Commerce Management /

Chaffey, Dave, 1963-

Digital Business and e-Commerce Management / Dave Chaffey, Tanya Hemphill, David Edmundson-Bird - 7th edition - xxxvii, 640 pages : colour illustrations, charts ; 27 cm

Includes bibliographical references and index

The 7th edition by Chaffey, Hemphill, and Edmundson-Bird, is the latest edition of this best-selling book, guaranteed to offer you the knowledge and skills to handle the speed of change faced by organisations in the digital world. This edition brings together the most up-to-date knowledge in academic and practitioner thinking, discussing some of the hottest topics in the field

9781292193335


Business & management
electronic commerce