How to sell a service : guidelines for effective selling in a service business /

McDonald, Malcolm.

How to sell a service : guidelines for effective selling in a service business / Malcolm H. B. McDonald with John Leppard. - 2nd ed. - Oxford : Published on behalf of the Chartered Institute of Marketing [by] Butterworth Heinemann, 1993. - 265p. - The marketing series. professional development. .

9780750619004 pbk £18.95 9780750619004 pbk


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