Services marketing /

Woodruffe, Helen.

Services marketing / Helen Woodruffe. - London : Pitman, 1995. - ix, 307p. ; 24 cm - M & E .

Includes bibliographical references (p. 299) and index.

This book provides a comprehensive analysis of the development of sevices marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality and internal marketing are explored.

9780712110396 £14.99 9780712110396


Service industries--Marketing
Marketing.
Marketing--Management
Business and Management.
Business strategy
Sales & marketing
Hospitality & service industries