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Strategic brand management : building, measuring, and managing brand equity ; Kevin Lane Keller, Vanitha Swaminathan [electronic book] /

By:

Keller, Kevin Lane, 1956- [author]

Contributor(s):

Material type: Text

Text

TextPublisher: Harlow : Pearson Education Limited ; ©2020Edition: Fifth edition, Global editionDescription: 1 online resource (622 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781292314969
9781292314990 ebk

Subject(s):

Brand name products -- Management

Online resources:

Click here to access eBook

List(s) this item appears in: KEYLINKS READING LISTS

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
eBooks	ATU Electronic Resources eBook	eBook (Browse shelf(Opens below))	Available 1-User	eBook - click link above to access		ebk266450

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Includes bibliographical references and index

Restricted to GMIT Library patrons

eBook, Available via GMIT Library webpage

Subject to print download restrictions

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