Marketing management / (Record no. 263114)

MARC details
000 -LEADER
fixed length control field 01477nam a2200421 i 4500
001 - CONTROL NUMBER
control field BDZ0026563203
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221119164203.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field a|||||r|||| 00| 0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160217s2016 enka f b 001|0|eng|d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015046886
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292093239 .
Terms of availability £56.99
Qualifying information hardback
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
Description conventions rda
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author
9 (RLIN) 23197
245 10 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen.
250 ## - EDITION STATEMENT
Edition statement 3rd edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Pearson
Date of production, publication, distribution, manufacture, or copyright notice ©2016
300 ## - PHYSICAL DESCRIPTION
Extent xxxiv, 942 pages :
Other physical details illustrations (colour)
Dimensions 29 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 3661
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Europe
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Europe
General subdivision Management
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
Relator term
9 (RLIN) 46691
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Brady, Mairead,
Relator term
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Goodman, Malcolm,
Relator term
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hansen, Torben,
Dates associated with a name 1966-
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Cataloger's initials, CIN (RLIN) TD
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Check catalogue for eBook edition ATU Dublin Road ATU Dublin Road General Shelves 16/10/2018 1 53.63 8 2 658.8 KOT J153789 22/11/2021 16/11/2021 67.80 16/10/2018 General