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Marketing management / Philip Kotler.

By: Material type: TextTextSeries: Prentice Hall international series in marketingPublication details: Upper Saddle River, N.J. ; London : Prentice Hall, c2000.Edition: Millennium edDescription: 1 v. (various pagings) : ill. (chiefly col.), facsims. (chiefly col.), col. map 26 cmISBN:
  • 9780130156846
  • 9780130156846
Subject(s): Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
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Item type Current library Collection Call number Status Date due Barcode
General General ATU Connemara General Shelves Check catalogue for eBook edition 658.8 KO (Browse shelf(Opens below)) Available 083525
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available 070483
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available 070879

Includes bibliographical references and index.

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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