Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler. - Millennium ed. - Upper Saddle River, N.J. ; London : Prentice Hall, c2000. - 1 v. (various pagings) : ill. (chiefly col.), facsims. (chiefly col.), col. map 26 cm - Prentice Hall International series in marketing . - Prentice Hall international series in marketing .

Includes bibliographical references and index.

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

9780130156846 No price 9780130156846


Marketing--Management
Marketing
Business and Management.
Sales & marketing management