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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick. [electronic book] /

By: Contributor(s): Material type: Computer fileComputer fileCopyright date: Harlow : Pearson Education ©2012Edition: Fifth editionDescription: 727 pages : illustrations, chartsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780273746225
Subject(s): Online resources: Scope and content: This book provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world
List(s) this item appears in: KEYLINKS READING LISTS
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Includes bibliographical references and index.

Restricted to GMIT Library patrons

This book provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world

eBook, Available via GMIT Library webpage Available via GMIT Library webpage

Subject to print download restrictions

Description based on print version record

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