Digital marketing : (Record no. 256211)

MARC details
000 -LEADER
fixed length control field 02298cmm a2200469 i 4500
001 - CONTROL NUMBER
control field BDZ0016682522
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230606144546.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120803s2012 enkad b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273746225
Qualifying information ebook
040 ## - CATALOGING SOURCE
Original cataloging agency IeDuTCbeng
Transcribing agency IeDuTC
Modifying agency IE-GyGMIT
-- Uk
-- StDuBDSZ
-- IE-GyGMIT
Language of cataloging eng
Description conventions rda
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave,
Dates associated with a name 1963-
Relator term author
245 10 - TITLE STATEMENT
Title Digital marketing :
Remainder of title strategy, implementation and practice /
Statement of responsibility, etc. Dave Chaffey, Fiona Ellis-Chadwick.
Medium [electronic book] /
247 10 - FORMER TITLE
Title Internet marketing
250 ## - EDITION STATEMENT
Edition statement Fifth edition
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow :
Name of producer, publisher, distributor, manufacturer Pearson Education
Date of production, publication, distribution, manufacture, or copyright notice ©2012
300 ## - PHYSICAL DESCRIPTION
Extent 727 pages :
Other physical details illustrations, charts
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Restricted to GMIT Library patrons
520 2# - SUMMARY, ETC.
Summary, etc. This book provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world
533 ## - REPRODUCTION NOTE
Type of reproduction eBook,
Physical description of reproduction Available via GMIT Library webpage
Note about reproduction Available via GMIT Library webpage
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Subject to print download restrictions
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet guides & online services
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ellis-Chadwick, Fiona.
Relator term author
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
Relator term distributor
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/atu/detail.action?docID=5136707">https://ebookcentral.proquest.com/lib/atu/detail.action?docID=5136707</a>
Link text Click here to access eBook
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 161219
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b13077442
b ele
c -
938 ## - LOCAL MISCELLANEOUS DATA
a Proquest Ebook Central
Terms of availability Multi-User
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) ele
Quantity 1
d b
e -
f -
g -
Format p
i -
Price 60.00
k b
Fund b/43
Order Date 2013-05-20
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o f
p -
Paid Date 2014-03-26
r a
s a
t a
u p
y 0
PO Number .o10361790
961 ## - LOCAL CODES
d ALWAYS RECHECK ISBN ON BIB = IT SHOULD BE e VERSION ONLY
Selector Monica Nielsen
b Order sent 21-05-2013 19:22
l ele
m b/43
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) OG
First Date, FD (RLIN) m
Local 2
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available Multi-User ATU Electronic Resources ATU Electronic Resources eBook 10/09/2020   Ebook ebk256211 10/09/2020 10/09/2020 eBooks eBook - click link above to access