Marketing communications / Jim Blythe.

By:

Blythe, Jim

Material type: Text

TextPublication details: Harlow : Financial Times Management, 2000.Description: xi, 252p. : ill. 25 cmISBN:

9780273639602
9780273639602

Subject(s):

DDC classification:

658.802

Summary: This text will provide students with a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.802 (Browse shelf(Opens below))	Available		071006
General	ATU Dublin Road General Shelves	658.802 (Browse shelf(Opens below))	Available		071007

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Includes bibliographical references and index.

This text will provide students with a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications.

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