Marketing communications /

Blythe, Jim.

Marketing communications / Jim Blythe. - Harlow : Financial Times Management, 2000. - xi, 252p. : ill. 25 cm

Includes bibliographical references and index.

This text will provide students with a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications.

9780273639602 £19.99 9780273639602


Marketing
Communication in marketing
Business and Management.
Business communication & presentation
Sales & marketing

658.802