Essentials of services marketing : (Record no. 191925)

MARC details
000 -LEADER
fixed length control field 01455nam a2200289 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151015s2001|||| 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780030288920
Qualifying information hardback
040 ## - CATALOGING SOURCE
Language of cataloging eng
Description conventions rda
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hoffman, Douglas K.,
Relator term author
245 10 - TITLE STATEMENT
Title Essentials of services marketing :
Remainder of title concepts, strategies and cases/
Statement of responsibility, etc. Douglas K. Hoffman and John E.G. Bateson
250 ## - EDITION STATEMENT
Edition statement Second edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Ohio :
Name of producer, publisher, distributor, manufacturer South-Western,
Date of production, publication, distribution, manufacture, or copyright notice ©2001
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 569 pages :
Other physical details illustrations, charts ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index
520 ## - SUMMARY, ETC.
Summary, etc. The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing
-- Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing
9 (RLIN) 14910
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bateson, John E.G.,
Relator term author
9 (RLIN) 26515
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b13738963
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 151015
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Donation ATU Dublin Road ATU Dublin Road General Shelves 15/10/2015 25.00 1   658.8 HOF J148608 17/05/2019 27/04/2019 25.00 05/04/2017 General