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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

By: Contributor(s): Material type: TextTextPublisher: Harlow, Essex : Pearson Education Limited 2015Edition: Eleventh edition, global edition; Eleventh edition; Global editionDescription: 905 pages : illustrations 26 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292076317
  • 9781292076317
Other title:
  • E-commerce 2015 [Cover title]
Subject(s): Summary: E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience-for both instructors and students. *Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce. *Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.872 LAU (Browse shelf(Opens below)) Available J166543
General General ATU Mayo General Shelves Check catalogue for eBook edition 658.872 LAU (Browse shelf(Opens below)) Available J166522

Text on inside covers.

Formerly CIP. Uk

Includes bibliographical references and index.

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience-for both instructors and students. *Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce. *Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.

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